The NFL plans for both outcomes so they’re ready regardless of who wins. What that inevitably means is a whole lot of merchandise that’s pre-printed and pre-made – but fans won’t ever be able to buy it. What happens to all that swag?
Author: Alix Martichoux
Super Bowl: What happens with the losing team’s merchandise?
The NFL is prepared to sell hats, T-shirts and hoodies for either team, no matter who wins. But what happens with all that clothing with the losers’ logo?