STOCKHOLM (KXRM) — IKEA’s latest advertisement may be different from previous ones seen as it now also doubles as a pregnancy test.
According to AdWeek, the ad encourages women to dab urine on a modified pregnancy test strip included at the bottom of the magazine and wait a few minutes to find out the result. Instead of a simple change in color to indicate a pregnancy, a positive test result reveals a 50 percent off coupon on a crib.
IKEA Sweden spokesman Magnus Jakobsson told CNBC you don’t need to hand in the ad with urine on it, you simply join IKEA’s Family Club.
